一. 动态定价指导意见从何而来?
什么是预订增速?
预定增速——在一段时间内的预定间夜量的增长速度。
利用这个指标,我们可以衡量到每过一段时间门店预订接待的状态,因此来评估我们的价格策略制定和执行方面是否能被市场所接受,同时也可以衡量在外部市场需求是强还是弱。
Booking rate - the rate of increase in the number of scheduled nights over a period of time.
With this indicator, we can measure the status of the store's scheduled reception in each period of time, so as to evaluate whether our price strategy formulation and implementation can be accepted by the market, and also measure whether the demand in the external market is strong or weak.
二. 如何使用?How to use it?
收益系统→智能调价界面
Revenue system →smart price
点击综合门市价中的具体价格方格,可弹出预定增速图
Click the specific price box in the comprehensive market price to pop up the scheduled growth chart.
三条实线,为往期的预订速率最大值MAX,最小值MIN,平均值AVG;虚线为当前的实际的增长速率OTB;
Three solid lines, Max, min and AVG for the maximum, minimum and average booking rate of the previous period; the dotted line is the current actual growth rate OTB;
三. 提升房型价格的准确度Improve the accuracy of house price
1. 增加房型之间的价差设置
Increase price difference settings between room types