Ebooking - Official website configuration and promotion rule

PMS产品运营组Created at:Feb 27, 2019 17:07:59

1.    Function

In order to meet the needs of personalized marketing and promotion for Flore travel website. The Ebooking system offers three promotion tools: sell tonight, early booking discount and even live preferential discount. The hotel can choose the right promotion tool and customize the type and time of the activity by themselves. The competitiveness of Flore official website’s competitiveness can be enhanced through participating in those promotional activities.

2.    Function overview

2.1.            Precondition

Hotel needs open “CM” function in Switch system before using promotion tools.

2.2.            Promotion type

²  Sell tonight: it will show in current time when you are searching. Hotel can set time for 24hrs as well.

²  Early booking: reasonable regulation of the room state, guests need to book in advance to enjoy the discount

²  Even live preferential discount: offer discounts for guests staying longer, stimulating users to place orders

2.3.            Calculation formula

²  Promotion price = EPMS official website price × relevant level member discount x / -relevant discount type.

(priority: member discount promotion discount first order  ¥50 coupons)

E.g. Discountdouble room (with single bft), official website price: ¥200, guest will be get 90% discount if they stay in hotel more than 3 days. If gold card member make a reservation for 3 night and 2 rooms, guest has a ¥20 coupons (only can be used when guest spend more than ¥500).

The guest only needs to pay ¥1006 = 200 x 3 x 2 x 95% x 90% -20

E.g. Couponsdouble room (with single breakfast), official website price: ¥200, guest will be get ¥20 coupon if they stay in hotel more than 3 days. If gold card member make a reservation for 3 night and 2 rooms, guest has a ¥20 coupons (only can be used when guest spend more than ¥500).

The guest only needs to pay ¥1000 = 200 x 3 x 2 x 95% -20 x 3 x 2 -20

²  Each promotion is individually quoted on the official website and will not stack on.

2.4.            Who should pay for the cost

In the Ebooking system, promotion expenses will be deducted when company are settling accounts.

2.5.            Function description

ab39632e97de9ebf7f39faf9ade595f.png

3.    Instruction of function

3.1.        EPMS direct connect with Flore official website

3.1.1.  Firstly hotel has to open the CM button. Then hotel needs to direct connect with Flore official website.

832cd9b9110eab05c69376fb7230cf1.png

82ca0990294c49f1974bdac382b25c3.png

a332a8b2ff6d601a6a1f3f7c8c2adf5.png

3.1.2.      After direct connect with Flore official website, you can find “OWS” in channel part.

 6aaa9d28556468cdc65ee50f9499122.png

3.1.3.      Matching with local room type

a34f01641afcb50322aaaf2698d8dcc.png

b623a549c55a35d61689682d164bc3a.png


**more detail about CM Direct Connection

  

3.2.        Create promotion in Ebooking

Ebooking → promotion spread → Promotion list → + add a promotion

222e421390c975704907a8ee189d407.png

3.2.1.      Add a promotion - Sell tonight

There is a “sell toight” in this list by default (top and off by default). Hotel can modify the promotion rule in batch and check it in sell tonight part.

6ab53aef765d3044d1d3980219071fa.png

²  Choose the promotion room type

51150c52c8b609f312d12569848407b.png

²  Set the promotion time and discount

dc9e15d13731775b1355d66a476cf77.png

²  No participation date ( not mandatory; hotel can add more period “+”)

1f256fdef8adea7988774bad27334b6.png

²  Applicable time: Guest can only see price and reservation of “sell tonight” in this applicable time.

69039f729382862c47412b9e609d346.png

²  3 kinds of cancel policies available:

1)  [Cancellation policy same as hotel] promotion room is same as [Ebooking - information management - hotel policy – unsubscribe policy];

2) [non-refundable] once guest bought the promotion room, the order cannot cancel or modify any more.

3)  [time-limited cancellation] the cancellation date, time and refund percentage can be set separately for the promotion room. Those three items need to be setting up before save.

²  Sell tonight

After you complete above steps, “sell tonight” calendar can be check at left side.

EBooking → promotion spread → sell tonight

95121e5e63339f82798e6781ac360ec.png

0ea3aa8d8cf7b7cd0d9a1841d9ccaa5.png

98d48cfe09b9e9613217642a70f255e.png

Status as below:

ddff16b0fc10545271b0a95b354a81a.png

3.2.2.      Add a promotion – early booking/even live preferential

4bd1693aa67405e4265cbaa23c80508.png

42a1c16bb341a819247df9ccf247323.png

f50b1000576a13a4a57920b5915044c.png


3.3.        Promotion list

Hotel can search by Promotion type, Promotional room, State, promotion time

²  Promotion type: all, Early booking discount, Even live preferential and sell tonight

²  Promotional room: all promotion room type

²  Status: all, successful execution, has been discontinues, expired

3.3.        Modify/disable promotion

0721fa20f7f3dc1f20e85ad57938b90.png

    You have to Login before reply to the post